Immediately after her performance, Rihanna’s concurrent listeners on Apple Music worldwide jumped a staggering 331%. She had notably more concurrent listeners than any of last year’s performers. All told, the hour following her halftime show was Rihanna’s biggest hour in Apple Music history by both concurrent listeners and streams.
Also of note, her catalogue promptly stormed the charts worldwide. Nearly 16 years after its release, “Umbrella” appeared on songs chart in 105 countries — a new record for the song – and is also the #1 song that her fans love to sing the most with Apple Music Sing. ‘We Found Love’ also reached the songs chart in a record 92 countries worldwide and ‘Work’ re-entered the charts in more than 50 countries. Rihanna’s songs charted in 149 countries on Sunday night.
‘ANTI’, which Rihanna said is her personal all-time favourite album when asked during the Apple Music Halftime Show press conference, charted in 161 countries, reaching the top 10 in over 20 countries including the U.S., Canada, and Mexico.
Across Shazam, the Halftime Show resulted in Rihanna’s biggest day ever for Shazams. 8:31PM EST was the most-Shazamed minute of the show, and also the most-Shazamed minute in the US since last year’s Halftime Show, with “We Found Love (feat. Calvin Harris)” being the song with the most Shazams from Rihanna’s Super Bowl performance.